When you hear SPF, what do you think of: Sun Protection Factor or Sender Policy Framework? Both are important in daily life, but today we are going to talk about Sender Policy Framework along with a couple of other settings to ensure better e-mail deliverability.

We recently received reports that some of our clients are not receiving e-mails from their contacts even though they received e-mails from the same people in the past. Recently, many e-mail providers (Google, Microsoft, Yahoo, etc.) enforced settings to reduce e-mail spoofing. Unfortunately, there is very little that the recipient can do to enable e-mails to be delivered, and the sender will need to check their settings for SPF, DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication Reporting and Conformance (DMARC).

SPF records allow receiving servers to check whether an e-mail with the specified source domain was sent from a server authorized by the owner of the domain.

DKIM adds a digital signature to each message. This allows the receiving server to check if the message has been sent from an authorized sender, faked, or changed upon delivery.

DMARC is an email authentication standard designed to prevent unauthorized use of an organization’s domain.

The sender’s e-mail provider or IT professional should be able to assist with these settings.

If your company is facing e-mail deliverability issues, and you are looking for a technology partner, reach out to us today to learn more about our services.

Tim Weidman – (402) 963-4375 – tim@frankel.technology